How to write a business email (part 1)
Business email writing is a bit different than writing personal emails. There are a few things to keep in mind when writing a business email and to be honest, the culture of this writing style changes all the time. Here are a few things to keep in mind:
1. Use a good subject.
Many businesses get way too much junk mail, and it doesn’t matter at all how good your email is if it’s not going to get read. You want to make a subject that someone will open. This takes a bit of thinking and creativity. Don’t use the same type of subject that everyone else uses. You want your subject to stand out. Every field is different too, and you need to use a bit of trial and error to find what works for you.
Here is a subject example that I personally find to be effective:
Re: Inquiry about your advertising rates
Obviously you need to make sure that the company you are emailing has advertising, but if you use a subject like that, it makes them want to open it because it looks like you have a real question that is from a possible client. It doesn’t look like junk mail. Don’t write about deals or what you are selling. If it is the first email you are writing, it is better to ask some kind of question and establish a relationship with this person. Don’t make a fake question. Think of something you really want the answer to. Don’t sell anything in the first business email. Just ask something and write back and forth a few times. Your email will have a much higher chance of being opened and responded to if you use this approach. After you have emailed each other a couple of times, then you can slowly start to talk about what you want to sell them. Remember, the person opening the email is a real person. You want to treat them like a real person. If they like you after a few emails, it is much more likely they will actually read and take your business offer seriously.