Business English Vocabulary Podcast 002 – Viral Marketing

Viral Marketing – A virus is a type of disease that spreads around a population.  Viral marketing is basically making some kind of cool or interesting product that people want to tell their friends about.  Even though this isn’t a real virus, it kind of spreads like a virus from one person to another.

Google and Facebook were great viral marketing success stories.  Both of these websites didn’t really need to spend much on advertising at the beginning, because so many people thought the product was cool and they wanted to tell their friends about it.

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