Author Archives: business-english-writing

Inflation

Inflation is a very common business term.  It refers to the increase in the price of the same thing over a time period.  For example, a house today might cost 1 million dollars, but the same house would have only … Continue reading

Posted in Uncategorized | Leave a comment

Commodity

In the business and financial world, “commodities” are often things like oil, sugar, corn, and cotton.  They are things that are needed for many business but you can get them in nature.  Business use commodities to make more advanced products. … Continue reading

Posted in Uncategorized | Leave a comment

Book Value

A Company’s “Book Value” is the amount of money it would be worth if you added up all the money it has and the estimated value if you sold all of the company’s assets (things it owns that have value). … Continue reading

Posted in Uncategorized | Leave a comment

Market Capitalization

Market Capitalization is the “market value” of a company.  This is often referred to as a company’s “Market Cap”.  These terms mean the same thing.  The “market value” of a company is the “share price” times the total number of … Continue reading

Posted in Uncategorized | Leave a comment

Outsourcing

Outsourcing is a very common business practice in the modern business world.  It basically means to pay people from outside of your company, often outside your country, to do work for you. For example, labor is relatively cheap in Vietnam … Continue reading

Posted in Uncategorized | Leave a comment

Governemt Stimulus

When the economy goes bad, ie. many people are out of work (high unemployment rate) and the growth of the economy is slow, the government often does something to help the economy recover quickly.  This economic stimulation is called a … Continue reading

Posted in Uncategorized | Leave a comment

Protectionism

Protectionism is when the government makes laws to benefit the companies in their own country. An example of protectionism would be when a government makes an “import tax” on all imported cars.  This makes cars from other countries artificially expensive.  … Continue reading

Posted in Uncategorized | Leave a comment

Business Model

A company’s “business model” is the way that it makes money.  Examples are often the easiest way to truly understand a new term. The business model of most TV stations is to provide free shows to the audience and make … Continue reading

Posted in Uncategorized | Leave a comment

Viral Marketing

Having a successful viral marketing campaign is the dream of any marketer or business person.  It is also called word of mouth advertising.  This is when a product is so good that people tell their friends about it.  These friends … Continue reading

Posted in Uncategorized | Leave a comment

Leverage

Leverage is a really interesting and exciting concept in business. Using leverage makes work a lot easier.  It basically means to use something to your advantage in a good way.  A couple examples will make this easier to understand. Imagine … Continue reading

Posted in Uncategorized | Leave a comment